What Gets Shoppers to Log In to Sites?

What’s in a login? For customers and for retailers, the answer isn’t quite the same, according to March 2015 polling by DigitasLBi. The survey found that three in four digital shoppers worldwide typically logged in to retailer sites when shopping online. And the No. 1 reason they did so, they reported, was so they could check out items they had seen during previous visits to the site.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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