What Digital Video Ad Format Is the Most Affordable?

US digital video advertising spiked 56.0% in 2014 to reach $5.96 billion, eMarketer estimates. Based on data from TubeMogul, pre-roll placements were the most affordable ads in the category throughout the year.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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