What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?

The white paper What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? explores the possibility that our brains may process paper-based information differently from information transmitted on screens. A scan was performed on published research over the last ten years in the leading peerreviewed journals for the cognitive sciences—comprising cognitive psychology, learning and developmental psychology, linguistics and anthropology, as well as the newer field of neuroscience, whose focus on the internal workings of the brain has yielded important insights into human behavior.

Publication: 
Magazine Publishers Assn.
Author: 
McDonald, Scott
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.