What’s the Big Deal? A Look Inside 6 Different Types of Email Offers

Over the last year, brands have increasingly started using offer incentives like 'free shipping,' '% off,' 'buy 1, get 1 free,' and more. To determine which offers perform best, Yes Lifecycle Marketing analyzed nearly 8 billion emails and studied which incentives appealed most to consumers. Key findings include: Offers were used in 30% of all email subject lines and in nearly half (44%) of retail-only subject lines, Across all industries, incentives related to loyalty programs outperformed all other offer types, generating the highest open, click and click-to-open (CTO) rates, On average, emails without an offer in the subject line boasted higher open, click and CTO rates than those promoting specific incentives.

Publication: 
YesMail
Author: 
YesMail
Document Type: 
Research
Paywall: 
Free

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