Virtual & Augmented Reality: Understanding the Race for the Next Computing Platform

In the first report from a new Profiles in Innovation series, Goldman Sachs Research examines how VR—which immerses the user in a virtual world—and AR—which overlays digital information onto the physical world—can reshape existing ways of doing things, from buying a new home to interacting with a doctor or watching a concert.

Publication: 
Goldman Sachs
Author: 
Bellini, Heather; Chen, Wei; Sugiyama, Masaru; Shin, Marcus; Alam, Shateel; Takayama, Daiki
Document Type: 
Research
Paywall: 
Free

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