Virtual & Augmented Reality: The Future of Immersive Marketing

The world of marketing is on the event horizon of some amazing changes with Virtual Reality. With VR also dawns a new age of Augmented Reality (AR) products.
These new mediums will undoubtedly propel experiential marketing to a bold new level, but we need to know what VR and AR can do and how a brand can use these immersive and unique experiences to facilitate a deeper connection with customers.
How do we create a lasting impression that consumers will carry with them; one that transforms into a desire, a yearning, to return to the brand experience that embraced them during their time in VR?

Publication: 
Catalyst
Author: 
Catalyst
Document Type: 
Research
Paywall: 
Free

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