Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV

In the two short years since Facebook rolled out in-feed premium video ads, the social properties have brought enormous change to digital video advertising. Ads that play automatically with the sound off are the norm. Vertical is the new horizontal. And live streaming is poised to reinvent how consumers watch and engage with events. But the biggest change is just around the corner.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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