Using Mobile Geoconquesting to Steal Customers From Competitors

Mobile geoconquesting is a marketing tactic using hypertargeted location-based mobile messages to direct consumers toward a specific business when physically near a competitor's location. IT leaders supporting marketing in consumer industries should understand the impact of these solutions.

Publication: 
Gartner
Author: 
Hare, Jim
Document Type: 
Research
Paywall: 
$

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