Use Social Intelligence To Improve Email Marketing Success

Although social media gives interactive marketers the opportunity to gather more data than ever about customers, few marketers use this data to improve the performance of their email marketing programs. This report will show marketers how to use social intelligence to increase the relevance of their email content, improve their email creative, and find new criteria for segmentation, and will identify which vendors they'll need for support.

 

Publication: 
Forrester
Author: 
De Sarlo, Lucia
Document Type: 
Research
Paywall: 
$

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