Use Programmatic Media To Boost Branding

B2C marketers are starting to recognize that programmatic buying can support more than direct response objectives, yet few have strategies for programmatic branding that clearly differ from mainstream programmatic campaigns. Read this report to find out why B2C marketers have much to gain from infusing a little programmatic science into the art of branding.

Publication: 
Forrester
Author: 
Merlivat, Samantha
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.