Use the Hierarchy of Digital Commerce Marketing Metrics to Balance Business Results

Marketers should use the hierarchy of digital commerce marketing metrics as a framework for understanding critical metrics and their interdependencies, when it comes to making tactical, operational and strategic business decisions.

Publication: 
Gartner
Author: 
Newbold-Knipp, Kirsten; Polk, Jennifer
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.