Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience

Millennials are at the front end of mobile payments/banking and shopping, with overall adoption moving into mainstream phase. Mobile app providers' marketing managers need to use those activities to increase engagement with users and enhance overall user experience for their products and services.

Publication: 
Gartner
Author: 
Jump, Annette; Cozza, Roberta
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.