US Digital Media Usage: A Snapshot of 2017

This Snapshot provides insight into digital media usage trends this year and how they will be different from last year’s patterns. We include infographics illustrating social media, video viewing, smartphone and wearables usage figures—critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.

Publication: 
IBM
Author: 
IBM
Document Type: 
Research
Paywall: 
Free

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