US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016

This Snapshot provides a key to digital media usage trends next year and how they will be different from this year’s patterns. We include infographics illustrating social media, video viewing, tablet and smartphone usage figures, and our first estimates for wearables usage—critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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