Tuned In: The Brain’s Response to Ad Sequencing

Tuned In: The Brain’s Response to Ad Sequencing

The OIG teamed with Temple University to examine the neurological response to sequenced ads. Physical ads, shown twice, led to better memory and higher subjective value than any other tested sequence. Single-media advertising sequences (physicalphysical and digital-digital) had better results in most of the behavioral and fMRI results.

Publication: 
USPS OIG
Author: 
USPS OIG
Document Type: 
Research
Paywall: 
Free
Show on Case Study Page: 
No

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