Study: Marketers Renew Interest in Cross-Channel Attribution

When it comes to collecting and evaluating audience data, marketers can choose from a multitude of tactics. Recent research suggests there’s an increased interest in cross-channel measurement and attribution this year, edging ahead of former go-to tactics like general audience analytics and programmatic media buying.

Publication: 
eMarketer
Author: 
Danielle Drolet
Attribution: 
Channel Attribution
Document Type: 
Research
Paywall: 
Free

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