The State Of Search Marketing, 2014

Consumers continue to discover through myriad ways; affluent ones search more and through more channels. Even so, marketing leaders are not prepared to help targets find their products and services. This report showcases how users find online information and websites in 2014 and recommends some approaches to help marketing leaders better connect with searchers across all of their preferred discovery resources.

Publication: 
Forrester
Author: 
VanBoskirk, Shar
Document Type: 
Research
Paywall: 
Free

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