The State of Performance Marketing 2017

Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from North America and Europe this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: Why 57% of marketers are changing their attribution model this year, Why almost 40% of marketers spend a majority of their budgets on measurement alone, Why 69% of marketers are using dynamic email based on user behavior.

Publication: 
Ad Roll
Author: 
Ad Roll
Document Type: 
Research
Paywall: 
Free

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