State of B2B Full-Funnel Measurement

This special report from Demand Gen Report will take an analytical look at how B2B organizations are moving towards enhancing their funnel measurement capabilities, including: How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue; The current gaps and hurdles marketers must overcome to achieve full-funnel measurement; Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel; and How early adopters such as MongoDB have developed capabilities to measure ROI across all channels.

Publication: 
Full Circle Insights
Author: 
Full Circle Insights
Document Type: 
Research
Paywall: 
Free

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