The State and Future of Loyalty: Perspective from the Experts

Whether brands are exploring the notion of a loyalty program or already have one in place, marketers are using the strategy to win and retain their customers. This Q&A offers a glimpse into the minds of the industry’s leading marketers about the current state loyalty and its future. Learn: The importance customer data plays in loyalty programs, how technology will be a driving force for loyalty and other marketing initiatives, why engagement is a critical element in loyalty strategies today, and what an omnichannel approach means for most brands 

Publication: 
DMN
Author: 
DMN
Document Type: 
Research
Paywall: 
Free

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