SoLoMo' Is the Mantra of the Mobile Marketing Master

"Social, local and mobile" (SoLoMo) has a certain poetic appeal. But more importantly, it speaks to the unified strategies mobile marketers must develop around synthesizing the three forces, instead of always treating them as independent data points.

Publication: 
Gartner
Author: 
McGuire, Mike
Document Type: 
Research
Paywall: 
$

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