The Social Behaviors Of Your B2B Customers

As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life cycle. Social marketing can provide a rich and interactive way to engage those buyers, but first, you need to understand how your customers and prospects use social media for business purposes so you can then determine what social objectives and strategies will be most effective. This report helps you do that based on insight derived from Forrester's Q1 2013 North America And Europe B2B Social And Community Marketing Online Survey. (This report builds on the social marketing playbook's landscape anchor report — it delves into specifics about the B2B landscape.)

Publication: 
Forrester
Author: 
Reiss-Davis, Zachary
Document Type: 
Research
Paywall: 
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