Six Steps for Higher Education CIOs to Succeed With Digital Marketing by Learning From Manufacturing

Digital marketing represents one of the biggest new opportunities for higher education IT leaders to add value. Here's what a higher education CIO can learn from the consumer goods manufacturing industry when building a road map to deploy and measure an effective digital marketing program.

Publication: 
Gartner
Author: 
Lownedahl, Jan-Martin; Scheibenreif, Don; Smith, Stephen E.
Document Type: 
Research
Paywall: 
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