The Role of DMPs in the Era of Data-Driven Advertising
The Role of DMPs in the Era of Data-Driven Advertising report shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.
The research, part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, looks at why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.
What you'll learn
What does the DMP landscape currently look like?
What are the benefits and potential applications of a DMP? Does product reality align with marketers' perceptions?
What is the best option when it comes to managing a DMP? In-house, agency or both?
Is data enhancing or diminishing creativity?
What are the key characteristics of a successful data-driven company?
What role will DMPs play in the future of advertising?
The report also includes a list of actionable best practices to help you make sense of how to take advantage of a DMP for your advertising efforts.