Retentionomics: The Path to Profitable Growth

Forbes Insights, in partnership with Sailthru, conducted a global survey of 300 retail and media executives to examine their use of customer retention strategies. The survey reveals that while the benefits of retention are widely known, companies significantly underutilize them and routinely fail to make a strong connection between retention and its impact on revenue. 

Publication: 
Forbes Insights
Author: 
Sailthru
Document Type: 
Research
Paywall: 
Free

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