Retailer Increases Redemption Rates with Integrated Campaign

Retailer Increases Redemption Rates with Integrated Campaign

Stein Mart is a national upscale, off-price retail chain for clothing, accessories, housewares and home décor. To build a database of new customers by leveraging referrals from existing customers, Stein Mart partnered with marketing intelligence firm DirectMail.io. Stein Mart sent postcards to its customers in select locations that directed recipients to its website, where they could access discount offers and enter a sweepstakes. 

Document Type: 
Case Study
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.