Retail Store Engaged Customers through Postcards
The Scarlet Tassel® is a retail company located in Atlanta, Georgia that specializes in home accessories and unique gifts. Founded in 2003, The Scarlet Tassel has been recognized for their quality design and products. To continue their growth, the retail company sought ways to increase digital and in-store awareness. They engaged in a one-time mass mailing of full color postcards promoting in store events. This marketing campaign increased sales and recognized a return on investment of 425%.