Retail Store Engaged Customers through Postcards

The Scarlet Tassel® is a retail company located in Atlanta, Georgia that specializes in home accessories and unique gifts. Founded in 2003, The Scarlet Tassel has been recognized for their quality design and products. To continue their growth, the retail company sought ways to increase digital and in-store awareness. They engaged in a one-time mass mailing of full color postcards promoting in store events. This marketing campaign increased sales and recognized a return on investment of 425%.

Document Type: 
Case Study
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.