Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation
The retail landscape is changing. Smartphones are a growing complement to the retail shopping experience, and continue to influence the shopper’s journey. Consumers are using their devices as a way to connect with retail brands across a variety of channels and touchpoints, and the need for an omnichannel strategy to help build richer, more meaningful relationships is becoming a necessity. Through our survey, we gathered insights from over 5,000 randomly selected smartphone users across all demographics, and compared the results to the same surveyed field in 2015, to better understand consumer retail shopping habits and mobile-use frequency, as well as how delivering omnichannel experiences can build long-lasting loyalty.