Restaurant Increased Patronage through Postcard Campaign

Foley’s Backstreet Grille is a restaurant that has been operating since 2005. The restaurant wanted to ensure continued customer loyalty and increase sales. A direct mail campaign that advertised a free dinner was created to show the company’s appreciation to their customers. The campaign has generated a 55% response rate to date.

Document Type: 
Case Study
Paywall: 
Free

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