Response Rate Report

The Response Rate Report is back and better than ever! Looking to benchmark your campaign’s performance to drive strong results? Then look no further. Find out how your campaigns stack up across different industries and channels.

The 2016 edition provides success metrics for email, online display, paid search, direct mail and social media. Compare metrics specific to your campaign across 10 industries, B-to-B versus B-to-C and campaigns objectives such as direct sale, retail traffic, and lead generation.

Publication: 
Marketing Insights
Author: 
DMA
Document Type: 
Research
Paywall: 
$

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