Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility

This report examines the current state of email, including performance metrics and the latest trends, how marketers are integrating email into larger digital and mobile communication strategies, why opens aren’t translating to conversions on mobile devices and how brands can improve the experience, and how maintaining a high level of list health and subscriber quality can combat deliverability issues.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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