Real-Time Processes For Real-Time Social Marketing

Social networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and experience competing attention between inbound inquiries and outbound messaging. As social marketing spend increases, marketers need to effectively and efficiently utilize those budgets by implementing specific processes. Strong processes allow social media to serve not only marketing goals but also goals across the entire enterprise.

Publication: 
Forrester
Author: 
Liu, Jessica; Ngo, Samantha
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.