Q2 2016 Social Trend Report
This quarter has seen Kinetic’s Facebook and Instagram advertisers focusing primarily on conversion and engagement campaigns. Our findings show that Retail, CPG and Travel verticals in particular have seen significant benefits when tapping into the combined power of these platforms. Leveraging lookalike audiences further generated
excellent results. The following charts share some of our findings, highlighting how advertising across these two networks helped our clients reach and exceed their campaign goals.