Put an End to Tv Waste

Ad waste is the money lost when ads aren’t seen by target audiences – and it costs advertisers billions each year. For TV, many advertisers believe ad waste is an unavoidable consequence for being able to reach a large audience. But today’s linear TV can be measured and optimized in the same way as digital. Advertisers that want attributable sales, and not just increased awareness, can make TV budgets work smarter and harder by reaching targets in the places and times they’re most likely to respond. By thinking differently about TV, and what it can do for advertisers, the problem of ad waste becomes significantly minimized. Fill out the form to download TVSquared’s ebook and learn more.

Publication: 
TV Squared
Author: 
TV Squared
Document Type: 
Research
Paywall: 
Free

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