Prepare Your Multichannel Marketing for the Internet of Things

The IoT will usher in a wave of new multichannel marketing opportunities, bringing significant customer experience implications in their wake. Multichannel marketers can use this research to build competencies and gain business advantage from the IoT.

Publication: 
Gartner
Author: 
Elkin, Noah
Document Type: 
Research
Paywall: 
$

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