Predictions 2015: Brand Protection And Crisis Preparation Will Mitigate Social Risk

Social media will experience more evolution than revolution in 2015. Privacy issues will get people's attention but not scare anyone away from social sites. In fact, customers will grow more willing to interact with brands through social channels in 2015. But, although more corporations will adopt social media in the next 12 months, most will invest in the wrong social efforts. In this report, we predict how the social landscape will change in 2015 — and detail how these market trends will influence social risk management and compliance efforts driven by the business technology (BT) agenda in the coming year.

Publication: 
Forrester
Author: 
Hayes, Nick; McClean, Christopher; VanBoskirk; Fleming, Gina; Colburn, Collin; Blackborow, Josh
Document Type: 
Research
Paywall: 
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