The Power of "Like": How Brands Reach (and Influence) Fans Through Social-Media Marketing

The paper that follows examines the nature of the reach and frequency of branded content on Facebook. The research largely is based on May 2011 findings from comScore Social Essentials but includes insights from Facebook's internal analytics platform.

Publication: 
Journal of Advertising Research
Author: 
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean
Document Type: 
Research
Paywall: 
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