The Power of A/B Testing

The Power of A/B Testing

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. Learn all the essentials, including: The definition of A/B testing, Why A/B testing is important, The A/B testing process, A/B testing and marketing automation, and Testing segmentation.

Publication: 
Marketo
Author: 
Marketo
Document Type: 
Research
Paywall: 
Free

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