Postal Strategies for Omni-channel Marketing and Compliance Success

The marketplace is changing. Today’s multi-tasking, on the move marketplace demands omni-channel marketing. Communications today need to be clean, correct, and deliverable. All channels must work together during a campaign. However, to increase your chances of having a successful campaign, you must incorporate all channels – especially postal. You must be vigilant about data. 

Publication: 
GreyHair
Author: 
Chin, Raymond
Document Type: 
Research
Paywall: 
Free

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