Podcast: Finding and Activating Influencers

Despite headlines about influencer marketing focused on celebrities and social media stars being paid large sums of money to promote products to their millions of followers, the practice is more nuanced than many perceive. This episode of “Behind The Numbers” explores some of those distinctions in a Skype discussion with Kate LaVail, a social scientist and senior account supervisor at the research and consulting firm Research+Data Insights (RDI), and Tim Burke, the CEO of audience insights software provider Affinio.

Publication: 
Gartner
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.