Pinterest for Marketers: What You Need to Know

In a year when marketers are starting to worry about “dark social” platforms where most conversations are private, there’s a polar opposite—Pinterest, the place where users willingly share what they are planning, doing and buying by adding images to their pinboards.

How is Pinterest’s user base changing?
What benefits are marketers getting from using the platform?
What’s ahead for ad products on Pinterest?
What role will ecommerce play?

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
$

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