People-Based Marketing: Intelligence for a New Age

People-Based Marketing: Intelligence for a New Age explores the most pressing challenges facing marketers today and the growing need for a new kind of marketing intelligence that enables you to understand marketing and advertising performance in combination with the unique profiles of your customers and prospects. Only then can you orchestrate the optimal customer experience across channels and devices, and optimize your spend to maximize business results

Publication: 
Visual IQ
Author: 
Visual IQ
Document Type: 
Research
Paywall: 
Free

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