Path to Purchase in the UK: Digital Beginnings but Multiple Purchase Points

According to a December 2015 report from consumer analysis and data marketing specialist GI Insight, 71% of UK internet users polled in October 2015 said they began their shopping journey online. 

Google and TNS data from April 2015 painted a similar picture, with 70% of Internet users in the UK stating they became aware of products digitally (via website or app) during the research process—the highest response rate across the EU-5 and well ahead of in-store, at just 25%. 

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.