The path to 2020: Marketers seize the customer experience

The path to 2020: Marketers seize the customer experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.

Publication: 
The Economist Intelligence Unit
Author: 
du Pre Gauntt, John
Document Type: 
Research
Paywall: 
Free

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