Organize To Support Integrated Messaging

The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated messaging (CFIM). This report provides guidelines and examples to follow as you evolve your email organization into one that can support messaging strategies that are more customer-obsessed.

Publication: 
Forrester
Author: 
VanBoskirk, Shar
Document Type: 
Research
Paywall: 
$

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