Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty

Established in 2009, thredUP.com is a re-commerce business, where customers can buy and sell like-new clothing for women and children. The online company wanted to further engage and attract a loyal customer base. They chose a direct mail marketing campaign to re-engage existing customers during an off peak season. thredUP.com noted an increase in responses and has added direct mail to its marketing mix.

Document Type: 
Case Study
Paywall: 
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