The New World Of Customer Journey Mapping Software

Customer journey mapping can be a powerful customer experience (CX) change management tool. But to drive meaningful change, journey maps must evolve from static artifacts to more flexible tools that are easy to create and update, enable collaboration, and can be quickly customized. An emerging category of journey mapping software promises to help. When deciding which software to use, CX pros should consider their journey mapping approach, geographical setup, and in-house skills.

Publication: 
Forrester Report
Author: 
Brink-Quintanilha, Joana van den; Truog, David; Gazala, Michael E.; Zoia,Gabriella; Birrel, Rachel
Document Type: 
Research
Paywall: 
$

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