The New Messaging Mandate

Direct messaging options have proliferated for marketers, expanding from traditional mail and
telemarketing to now include myriad digital channels like email, social media, SMS, and mobile app
push notifications. But while digital messaging has converged on consumer devices, most interactive
marketers are still stuck in a siloed, channel-based approach to messaging. To meet user expectations
and create business value, shift to customer-focused integrated messaging. This report will help
interactive marketers prepare to message across digital touchpoints as channels overlap and customers
increasingly use multiple platforms.

Publication: 
Forrester
Author: 
Osur, Ari
Document Type: 
Research
Paywall: 
Free

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