Multichannel Attribution in 2017

Multichannel Attribution in 2017

Today, consumers are convenience-driven, which often means device-agnostic. They’re picking the channel that’s the most convenient, whether that’s looking down at their mobile phone or ahead at the store shelf. For marketers seeking to effectively tie consumer behavior to specific campaign activities, this is where multichannel attribution comes in.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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