Multi-Channel Marketing Campaign Increased Company’s Sales

Multi-Channel Marketing Campaign Increased Company’s Sales

An athletic shoe company wanted to increase awareness of their brand across digital channels but found their current strategy left a significant percentage of their audience unreachable. The company added Programmatic Direct Mail® to marketing mix to capture prospective customer’s attention. The company reported a return of 14 times of what they invested in the marketing campaign.

Document Type: 
Case Study
Paywall: 
Free

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